Create More Geocaching Opportunities
We plan to establish many new caches. By working with local geocachers we are looking to create a significant amount of new quality caches that will be maintained by people in the local community. All caches will include a log book and the ones that are large enough will be stocked with cool items for trade.
Develop Itineraries
The Shuswap has many treasures waiting to be discovered. Part of the initiative will create itineraries of things to do around the Shuswap. Itineraries will include a variety of themes highlighting points of interest and options for activities, places to see and things to do. A major tourism trend is "experience tourism". People don't want to just go to a destination; they want to have choices when they get there.
Coordinate Events
We will coordinate 4 major geocaching events, each highlighting a different season and hosted in a different area of the Shuswap. We will be working in collaboration with various groups and organizations to ensure that the events are successful and do not compete with other events.
Facilitate Training Sessions
We will work with the Shuswap Trail Alliance and Okanagan College to offer training sessions to learn how to use GPS technology. We will also provide information to businesses and organizations on how to increase their internet presence by being listed on Google Maps and other tips.
Increase Web Presence
We will increase the internet footprint of the Shuswap region by taking advantage of technology such as Google Earth, YouTube, social networking sites, Wikipedia and other online resources. To help promote the Shuswap, we will publish at least 100 high quality photographs and create at least 15 video podcasts. We will contribute a significant amount of resources to redevelop the Shuswap Tourism web-site as well as to conduct a multi-media marketing campaign.
