Promotion
The Shuswap will be in the spotlight through an integrated media marketing campaign tied in with the increased international attention afforded by the 2010 Olympics. Individual companies and organizations will be given a unique marketing opportunity by sponsoring events and providing prizes.
Collaboration and Partnerships
Community Futures is working with many other organizations on this project for the mutual benefit of the Shuswap Region. Increased teamwork will improve efficiency and effectiveness of programs, initiatives and events. Too often events are scheduled at the same time and people are forced to choose to attend on or the other. By building relationships and improving communication, groups can work together to create combined events or to schedule events on different days. With increased communication and collaboration opportunities are realized.
Environmental Benefits
The eco-tourism activity of Geocaching promotes environmental awareness through the cache in, trash out campaign. Geocachers are encouraged to respect the environment and to do their part to improve the state of the environment by picking up garbage on their Geo Quest.
Social & Cultural Benefits
Coordinated interactive events provide opportunities to meet and socialize with a variety of people. Itineraries will highlight cultural opportunities such as museums, galleries, art walks, festivals, and pow-wows. An increased appreciation and connection to arts and culture can be developed
Economic Benefits
The initiative will put the Shuswap and its businesses in the spotlight and attract more tourist traffic. By promoting year round opportunities we hope to extend the shoulder seasons and develop the off season. This will lead to increased revenue and more employment. As we build relationships with people and organizations we will discover niche market opportunities that can be capitalized on. We can put people in touch with each other to make things happen.
